Title: Satin Island (Goodreads)
Author: Tom McCarthy
Published: Jonathan Cape, 2015
Pages: 173
Genres: Literary Fiction
My Copy: Library Book
Buy: Amazon, Book Depository (or visit your local Indie bookstore)
Tom McCarthy has a unique approach to fiction; Satin Island is an avant-garde novel that explores the philosophical implications of corporate anthropology. A career path that I never thought existed but makes a lot of sense if corporations were using anthropologist for an extra edge. Rather than researching people for science, a corporate anthropologist would try to predict best possible scenarios to leak bad news, or which marketing strategies would have the biggest impact on the public.
Satin Island was longlisted for the Man Booker Prize, and it sounded very different to the other novels. I knew I had to check it out and see what it was all about; the back of the book gave nothing away. This is a post-modern novel and I am actually surprised to see it also making the shortlist for this year’s Man Booker. Normally the novels that are vastly different and experimental never make it past the longlist. Making the shortlist might mean that more people will pick up Satin Island and that can only be a good thing.
The protagonist for this novel is U. and it is pretty obvious that Tom McCarthy expects you to see yourself from this point of view. The book has no real plot or character development, leaving the reader to focus on the moral and social implications of corporate manipulation. The concept of a corporate anthropologist can be both fascinating and terrifying and McCarthy wants people to be aware of this fact.
For a book that is 173 pages long, this is in no way a short novel. The depth and complexity found in Satin Island would keep you thinking about the book for a while. I really appreciated what Tom McCarthy did in this book, it really opened my eyes to so many issues. Now that I am aware of the concept of corporate anthropology, I cannot help but see the way it could be used in marketing. Satin Island is experimental and if you are willing to try an avant-garde novel, it is well worth your time and effort.
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